There are many people out there who take a pessimistic view of Facebook. To them, Mark Zuckerberg is a huckster, out to sell us the snake oils of distraction and dopamine in exchange for our eyeballs and personal data.
I take the more optimistic view.
I do not believe Zuckerberg is building Facebook to offer the world’s advertisers a better way to target humanity with ads. No, giving advertisers this vaguely sinister power is just a means to an end — a way to create billions of dollars of value on the current Internet while bridging the gap to the Internet of the future.
In my mind, the future Facebook in Zuckerberg’s imagining is much grander, bolder and more futuristic. And what is…
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